S.M.I.L.E is an acronym standing for SIMPLY MANIFESTING IN LOVE EVERYDAY. SMILE Outfitters was born in 2021 inside the optimistic mind of founder Jemel Ntumba. 

 

“Being a hoodie connoisseur I was spending so much money on hoodies that expressed my interest and personality, but why couldn’t I get even more intimate and create exactly what I wanted my hoodies to say and look like?”

 

 With this in mind Jemel decided to put the pieces in play to form his own line of apparel with a focus on hoodies. 

 

“I purchased my first heat press machine in February of 2021 and a Cricut machine by March. My first crewneck sweater was created March 29th and from the second the heat press lifted and I saw my vision come to life. I fell in love and never looked back!