How many performance indicators does the hotel have? Real Web Articles, Hotels, No Comments Just for revenue management? Or hotel performance indicators are required to measure the performance of hotel facilities. Effective and continuous monitoring of the software allows hotels to apply and control revenue management strategies, but not only. It is also essential for the control and monitoring of digital marketing campaigns and campaigns to be implemented! Despite their importance, many hotels in Italy neglect to measure these metrics.
Introduction We can divide them into three main Latest Mailing Database categories: employment and turnover indicators; cost indicators; market indicators. Employment and turnover indicators Employment and turnover indicators mainly include: Occupancy rate Employment rate; Average sales rate; Average revenue per room; Average revenue per room; Gross operating margin per available room. Cost Metrics When we talk about cost metrics, we're talking about . represents the cost we will incur for each available room, and is therefore the average cost per room. Increases as hotel occupancy increases because variable costs, or marginal costs, increase as more rooms are sold.
Market Indicators These indicators are essential for analyzing a reference market and how a hotel is performing compared to its competitors. The most important market indicators are: Fair Share To obtain this index, we have to add the total number of available rooms of the relevant hotel to the total number of available rooms of the entire competitive group. We then multiply by the number of days open for the structure in question, the total in percentage returns the stay potential for that reference market; Market Share This is a dynamic index based on rooms sold and occupancy. This metric is calculated by comparing the number of rooms sold by our hotels as a percentage of the total number of rooms sold by all hotels in the same competitive set.